Byebye FTP headaches
Forget the days of sharing FTP info with your clients or with messing with the WeTransfers and Yousendit's of this world. Sharing heavy files is integrated with your press releases: journlist can download your media files print ready with just one click.
Understand the behavior of email recipients
E-mail doesn't need to be a black box. When you send a press release, you'll see who opened it and who was interested enough to click through to your press room to read more or to download your files. When journalists don't want to recieve messages from you anymore, they can choose to unsubscribe, instead of having to mark your messages as spam.